Alwaght- Cristiano Ronaldo’s removed two Coca-Cola bottles during a pre-match press conference at the Euros causing a $4bn fall in the share price of the drinks giant.
The Portugal captain shifted the bottles of Coca-Cola away from him and hold up bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.
Coca-Cola’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.
A Euros spokesperson said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences".
Ronaldo is a pop culture colossus, boasting nearly 300 million Instagram followers.
On Tuesday, he scored twice in Portugal’s 3-0 win over Hungary – moving beyond France great Michel Platini as the record goalscorer at the European Championship finals with 11.
